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Published Authors

Nnabuko, Justitia. O.
Department Of Marketing, University Of Nigeria, Enugu Campus, Nigeria
Effects Of The Strategies For Locating, Selecting And Motivating Foreign Market Intermediaries On The Performance Of Successful Non-oil Exporting Firms In Nigeria
This study examined the effects of the strategies for locating, selecting and motivating foreign market intermediaries on the performance of non-oil exporting firms in Nigeria. The objectives of the study include: identifying the strategies for locating foreign intermediaries by non-oil exporting firms; to ascertain how the strategies adopted for selecting foreign intermediaries affect the performance of non-oil exporting firms; to

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