Effects Of The Strategies For Locating, Selecting And Motivating Foreign Market Intermediaries On The Performance Of Successful Non-oil Exporting Firms In Nigeria
This study examined the effects of the strategies for locating, selecting and motivating foreign market intermediaries on the performance of non-oil exporting firms in Nigeria. The objectives of the study include: identifying the strategies for locating foreign intermediaries by non-oil exporting firms; to ascertain how the strategies adopted for selecting foreign intermediaries affect the performance of non-oil exporting firms; to